Lesson 2- critical approaches

Primary Research- Firsthand research that you carry out yourself- questionnaires/surveys (quantitative)
Interviews/focus groups/internet forums/audience panels (qualitative)
Secondary Research- Secondhand research that has already been carried out- programme ratings/box office figures/sales of cds and dvds (qualitative)
film reviews/game reviews (quantitative)

Quantitative data is data which involves numerical figures.
Gravity falls originally aired on Disney Channel as a trial show and has now been moved over to Disney XD; despite only reruns being aired the show still gets in the top ten data for the channel week after week, for example in the week ending 11 september the show was the 4th most watched with figures of 64000
http://www.barb.co.uk/viewing-data/weekly-top-10/

Finding Dory has made $970,135,653 since it's release in June 2016, but had already made $135,060,273 on its opening weekend in the US.


Qualitative data is data which involves words such as a review.
Reviews are normally more based on opinion rather than facts as the reviewer themselves is an audience member when they watch the film, however they give people a taste of the film without spoiling too much but rather explaining the film- This is what the following extract of a review of Miss Peregrine's Home For Peculiar Children does.
'The grandfather has old black and white pictures of his friends from the home, all of whom seem vaguely freakish (one is actually invisible.) Jake is a likeable but gauche adolescent who works part time in the local supermarket. His parents fret about him and have sent him to a psychiatrist.'
http://www.independent.co.uk/arts-entertainment/films/reviews/miss-peregrines-home-for-peculiar-children-review-everything-you-want-from-a-tim-burton-movie-a7336906.html

Wikia is a website created for different films and TV shows with information inputted by audiences, including facts, characters, etc. 
http://thesecretlifeofpets.wikia.com/wiki/Max

Wikia has a forum section which is also another form of qualitative audience research.