Trailer analysis
Jack Reacher- The target audience is mainly male, from around 17-25 who would be attracted to the film by the action in the trailer.
Marketing campaign: Browser game entitled 'Jack Reacher: Never stop punching' would possibly attract a younger audience of males.
Doctor Strange- The target audience is mainly male, however main actor Benedict Cumberbatch has many female fans. The target age is 14-20.
Marketing campaigns: Concept art shown at D23 (Disney convention) would gain audience that were hardcore disney fans, possibly targeting more females.
Twitter account created (@drstrange) that tweets clips, pictures and promotional information (merchandise). This appeals to the teenage TA as they are more likely to have social media such as twitter.
Three comparable films
Three films which I think are comparable to Doctor strange are Dr Strange (the 1978 made for TV movie), Avengers: Age of Ultron, and Gods of Egypt.
No comments:
Post a Comment