Lesson 2- critical approaches

Primary Research- Firsthand research that you carry out yourself- questionnaires/surveys (quantitative)
Interviews/focus groups/internet forums/audience panels (qualitative)
Secondary Research- Secondhand research that has already been carried out- programme ratings/box office figures/sales of cds and dvds (qualitative)
film reviews/game reviews (quantitative)

Quantitative data is data which involves numerical figures.
Gravity falls originally aired on Disney Channel as a trial show and has now been moved over to Disney XD; despite only reruns being aired the show still gets in the top ten data for the channel week after week, for example in the week ending 11 september the show was the 4th most watched with figures of 64000
http://www.barb.co.uk/viewing-data/weekly-top-10/

Finding Dory has made $970,135,653 since it's release in June 2016, but had already made $135,060,273 on its opening weekend in the US.


Qualitative data is data which involves words such as a review.
Reviews are normally more based on opinion rather than facts as the reviewer themselves is an audience member when they watch the film, however they give people a taste of the film without spoiling too much but rather explaining the film- This is what the following extract of a review of Miss Peregrine's Home For Peculiar Children does.
'The grandfather has old black and white pictures of his friends from the home, all of whom seem vaguely freakish (one is actually invisible.) Jake is a likeable but gauche adolescent who works part time in the local supermarket. His parents fret about him and have sent him to a psychiatrist.'
http://www.independent.co.uk/arts-entertainment/films/reviews/miss-peregrines-home-for-peculiar-children-review-everything-you-want-from-a-tim-burton-movie-a7336906.html

Wikia is a website created for different films and TV shows with information inputted by audiences, including facts, characters, etc. 
http://thesecretlifeofpets.wikia.com/wiki/Max

Wikia has a forum section which is also another form of qualitative audience research.

Photography images

Critical approaches to creative media products

Trailer analysis

Jack Reacher- The target audience is mainly male, from around 17-25 who would be attracted to the film by the action in the trailer.

Marketing campaign: Browser game entitled 'Jack Reacher: Never stop punching' would possibly attract a younger audience of males.

Doctor Strange- The target audience is mainly male, however main actor Benedict Cumberbatch has many female fans. The target age is 14-20.

Marketing campaigns: Concept art shown at D23 (Disney convention) would gain audience that were hardcore disney fans, possibly targeting more females.

Twitter account created (@drstrange) that tweets clips, pictures and promotional information (merchandise). This appeals to the teenage TA as they are more likely to have social media such as twitter.

Three comparable films

Three films which I think are comparable to Doctor strange are Dr Strange (the 1978 made for TV movie), Avengers: Age of Ultron, and Gods of Egypt.

Unit 4- Creative Media Production Management Project

Media sectors

• Radio
• Film
• TV
• Publishing
• Online
• Advertising
• Gaming

Researching the sectors

The film industry will release a main product (film) and then will release a poster and trailer for the main product.

This is the trailer for Moana, 2016, created by walt disney studios. The creators of the trailer are the creators of the film, with additional editors brought in, so the crew would be director, animators, and editors, as well as people that storyboard the trailer.

This is the official poster for Moana; and with Disney being a huge company they would've commisioned a publishing company to create this poster, however their artists would have worked with the publishers.

This is the official homepage for Moana on the Disney website. This uses the poster which would've been created with both Disney artists and outside artists, and would've required more publishing staff to create the website.