Data relating to different groups within the population. For example categorising people by age or gender.
Psychographics
Looking at people based on their personalities, opinions, attitudes, interests, and lifestyles.
The 4 Cs are a way of categorising peoples psychographics.
http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php
Geodemographics
Data relating to people based on the different locations they live in.
Socio-economic status
Data relating to peoples' incomes/ based on the jobs they have. Six categories are used.
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