Video Installation Theory

Video producing is an art; and many different companies and people produce art in different ways to express their different views and opinions.

A company whose work I am interested in is Walt Disney Creative Entertainment; who produce the projection work on the castles at the Disney parks in shows such as Disney Dreams in Disneyland Paris or even World of Colour in Disneyland's California Adventure park.

The artist in charge of Disney Dreams is Steve Davison who also created World of Colour and is Lead creative executive for parades and spectaculars at all of the Disney parks. The intention is to tell a story by animating new scenes of the original Disney characters and then projection mapping them onto the iconic Disney castle. To produce the show as accurately as possible, a physical 3D model of the castle was created using pixel accurate video to practice mapping the animations onto the castle when they were created; and a virtual 3D model to work the animations into the architectural design of the castle. The show requires 16 projectors in total to cover 2500 sqm. This projection work is different compared to others as it uses interaction between different technologies such as pyrotechnics, lasers and controlled water to create the magical experience that the Disney parks are known for.
Reviews of this Parisian show vary but overall Disney fans said that they would be disappointed if it replaced one of the American shows; however believed that it was the best show that Disneyland Paris has produced so far.

An alternate way to produce video is by remixing found footage so that people can view the clips in a new light. There are many people who do this online; mostly for entertainment purposes. One of the most famous companies that does this is Eclectic Method. Consisting only of one man- Johnny Wilson, he mixes together music with scenes from movies and TV shows. Some of his better known comedic work includes 'The Wolf of Wall Street chest thump remix' and 'Chewie tune' and in an attempt to find the humorous side of the US elections there is a Trump vs Clinton remix video. 
To create a mix of a videos audio and music, Eclectic method use hardware such as Pioneer's DVJ / SVM 1000 which plays a DVD on one side and audio on the other and allows for the audio to be in sync. The software that Eclectic Method use is Serato, Mix Emergency,  DJay Pro, Virtual Djay, and VDMX, as well as apps like Djay/Vjay and Vidibox. Some software is more expensive than others which could set them apart from smaller remix companies that may not be able to afford the more expensive software.
I believe that remixing could be the future of video installation as it enables artists to make something new out of things which already exist- a trend which is popular in current media affairs as old films are remade. 
There are no official reviews of Eclectic method as such but comments on their youtube channel are usually positively rating their videos, for example on their Wolf of Wall Street remix video, one youtube user said that the remix video should've been the official movie trailer, and several other users ask for the audio to be uploaded to streaming sites such as Spotify. 

Bibliography
https://www.youtube.com/watch?v=6IzM2IZOric - An official video by Disney in which the way Disney Dreams is created is discussed.
https://www.youtube.com/watch?v=KMgD7wQfy1Y - A video of Disney Dreams in Disneyland Paris which allowed me to see the finished production.
http://thedisneyblog.com/2012/04/18/disney-dreams-a-review/ - A review of Disney Dreams.

https://www.youtube.com/watch?v=Y29hluAqjAY - An official video by Eclectic Method in which they explain the software that is used.
https://www.youtube.com/watch?v=9jSxU7EBOaw - The Eclectic Method 'Trump vs Clinton' video.
https://www.youtube.com/watch?v=XR9-y4u9mew The Eclectic Method 'Wolf of Wall Street' video.
https://www.youtube.com/watch?v=od2EqkvCC68 - The Eclectic Method 'Chewie Tune' video.

Demographics

NRS Social Grades are a system of demographic classification used in the UK that was developed by the National Readership Survey to classify readers and is now used by other organisations as a standard for market research.
The grades use occupation to classify people to a grade, as shown below.














Audience Profiling

Assassins Creed- Syndicate
The age of the players would range from teenage to 25.
The gender division is mostly males as the main character of the game is male, however there are females which enjoy the action type game such as this.
The socio-economic split would be from B to E because these are typically the types of people who would enjoy gaming.
The main occupations would be students who may have part time jobs.

The Martian
The age of viewers would be 20+ as it seems more aimed at adults.
The gender division would be mostly male.
The socio-economic split would be ABC1



Downton Abbey
The age of the viewers would be anywhere from 30 to 60
The gender division would be an equal male/female audience due to both genders being represented in the program.
The socio-economic split would be AB as the characters represented are of higher class.

Game of Thrones
The age of the viewers

Gaming as an industry

The UK games industry was worth £4.2 bn in 2015 (up 7.4% from 2014) and around 40% of the population from 6 years to 64 years play games. 11 to 16 year olds averagely spend 8.8 hours playing games.

https://www.youtube.com/watch?v=i7H4EBZ1VvQ This is an advert for the marvel superheroes version of Disney Infinity- 2015/16

https://www.youtube.com/watch?v=zcvKOouJKcw This is an advert for an old nintendo games system- 1980's

https://www.youtube.com/watch?v=QSWTGMggv7E Tomodachi life advert (Nintendo 3ds) featuring the Vamps.

Audience Profiling

Demographics

Data relating to different groups within the population. For example categorising people by age or gender.

Psychographics

Looking at people based on their personalities, opinions, attitudes, interests, and lifestyles.

The 4 Cs are a way of categorising peoples psychographics.

http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php

Geodemographics

Data relating to people based on the different locations they live in. 

Socio-economic status

Data relating to peoples' incomes/ based on the jobs they have. Six categories are used.

1/80 second

The bubbles are still blurred as the shutter speed is relatively slow, however they are quite sharp.

1/15 second

Because the shutter speed was so slow, it seems that the camera caught the sunlight hitting the soap as the bubble popped.

1/80 second

Working to a brief

https://padlet.com/AndyHarrison/Level3y2