Wednesday 27 January 2016

Product Placement on TV

Product Placement is when a company pays a TV company or programme maker to include their products in the show.
Product placement on UK TV has been allowed with films and international programs for years, and then allowed in UK TV programmes since 2011.
Products cannot be placed in news shows or childrens programmes.
These are the products that cannot be placed on TV-
  • Cigarettes and other tobacco products, along with medicines that are available only on prescription, alcoholic drinks, gambling products, all other types of medicines, food and drink that is high in fat, salt, or sugar, baby milk, products that can't be advertised (such as guns and other weapons).
If a UK programme contains product placement, the TV channel has to show a special logo.

No comments:

Post a Comment