Purpose of research

Purpose of research

Market research is the way that companies gather information about their consumers needs and preferences. It is also a way of finding out who their potential buyers are. Market research can be primary or secondary.

Audience research is used to gather information about the audience's attitudes, knowledge, interests, preferences, or behaviours. (demographics and psychographics)

Production research is used to give information on the product and sell it to the audience

Animation 1930's to 1960's

Animation between the years of 1930 and 1960 was mainly taken over by Disney and his first full length feature film 'Snow White and the Seven Dwarfs'. It took almost two years to figure out the final renderings of the seven dwarfs and four years to complete the film.

Early Animators

Early animators

Georges Melies was a french illusionist and film maker, starting in 1896. He discovered that he could split film to give a perception of vision. He also used to hand paint his film to have colour in his movies
.

Winsor McCay was an American cartoonist (known for the comic Little Nemo) and animator (known for Gertie the Dinosaur). The technical level of McCay's animation was unmatched until Walt Disney's films arrived in the 1930's.

Lotte Reininger was a German film director and a pioneer of 
silhouette animation, best known for the adventures of Prince Achmed (1926).

She anticipated Walt Disney by a decade, due to creating the first 
multi plane camera for special effects.

Walt Disney was an American animator and film producer. His best known early animation is Steamboat Willie, which was among the first animations to include sound - which started happening in 1928. His early animations were drawn on cels and then flipped to be painted.

Camera angles

Low angle wide


                                                
Close up

High angle mid

Close up

Long shot