Monday, 30 November 2015
Friday, 27 November 2015
How creative media industries generate income...
How creative media industries generate income...
Disney is an example of a company that makes income in possibly every creative media sector, however when focusing on film, there are many things they use to generate income such as:
Disney is an example of a company that makes income in possibly every creative media sector, however when focusing on film, there are many things they use to generate income such as:
- Retail sales
- Downloads
- Advertisers
- Sponsership
- Cinema box-office
- CD and DVD sales
- Merchandise (
Wednesday, 25 November 2015
Psychographics
Psychographics is the study and classification of people according to their attitudes, aspirations , and other psychological criteria. It is qualitative data. Psychographics are used mostly in market research and can be combined with geographic and demographic characteristics to know more about an audience profile. Values influence the brands that they like and the communication they will respond to.
Friday, 20 November 2015
TV licences
TV Licences
Who pays for a TV licence?
All legal citizens of the United Kingdom have to pay for a TV licence.
What does a colour TV licence cost?
A standard colour TV licence costs £145.50
What does a black and white TV licence cost?
A standard black and white TV licence costs £49.00
Who is entitled to a reduced fee for their TV licence?
People over the age of 75 (free); severely sight impaired people (50% off); residential care homes (refund); care home residents (retired, disabled, or in eligible accommodation); sheltered accommodation (residents pay £7.50); camp sites, hostels, or hotels (£145 for 15 units)
What happens if you don't pay your TV licence?
You can be prosecuted and fined up to £1000
Do you need a TV licence to watch TV online?
Yes, to watch live TV. A TV licence covers TV's, computers, tablets, satellite and cable boxes, games consoles, and DVD, Bluray and DVR recorders
How is the licence fee shared out amongst BBC?
BBC uses the licence fee to pay for its TV (£2276m),radio (£650m), online (£174m), and other costs (£357m)
Wednesday, 4 November 2015
Demographics
Demographics are pieces of statistical data relating to the population and particular groups within it. The data can be to do with their gender, age, race, level of education, income level, and level of employment. Within media demographics are useful when researching who the audience for a film will be.
NRS social grades define populations and therefore media companies would look at these to see the audience they were aiming for.
NRS social grades define populations and therefore media companies would look at these to see the audience they were aiming for.
Job examples
A- Lawyer
B- Police officer
C1-Nurses
C2-Secretaries
D- Customer service
E- Students
Assassin's Creed Syndicate trailer analysis
Mostly male audience-(80/20)
18-25
B,C1,C2,D
Game of Thrones trailer analysis
Male and female audience (60/40)- not particularly tailored to either gender
17-30
B, C1, C2, D, E
Audio Recording
In film making there are two main microphones that are used:
- Shotgun/ rifle microphone
- Radio/clip on microphone
All audio recording devices have different polar patterns.
Radio microphones are Omni-directional and can cover 360 degrees.
An advantage is that it doesn't matter where you place the microphone- it will pick up sound.
A disadvantage is that it picks up every noise.
Some tips are:
- This microphone works better indoors, for example used in a talk show.
- Clothing makes unwanted noise.
A shotgun microphone has a shotgun pattern, which means that the subject has to be directly in front of the microphone.
The cable and boom pole cannot clatter together as it causes unwanted noise.
It is better to place the microphone facing the subject rather than being pointed up, as it will record everything in the sky.
How to protect your sound
- Wear headphones to find out if the microphone is properly oriented and to notice any background noise being picked up, as well as using a decibel metre.
- Tell actors how audio is being recorded and where to project their voice to.
- Get the microphone as close to the subject as possible.
- Dont use audio connectors with mini jacks- use an XLR instead.
- Audio should be peaking at -12 decibels.
Tuesday, 3 November 2015
Broadcasters' Audience Research Board
BARB is a huge company that delivers the official viewing figures for UK television audiences, and also uses research companies Ipsos MORI, Kantar Media, and RSMB to collect data that represents viewing behaviours of the 26 million TV households in the UK.
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