Colour Correction

To colour correct a clip, firstly you need to import a clip into Adobe Premier Pro. When you have cut and edited your clip, you click on the tab at the top that says window, then select workspace, and then colour correction.

This is how the screen should look after this:

To colour correct, there are two different ways. However, I find this one to be easier. Click on the effects tab and into the search bar put 'RGB' and the curves will appear.

Drag the curves tab onto the first clip that is on the timeline, then click on the effect controls tab where four boxes should appear.

The lines in the boxes will be straight, however this is an already edited clip.

These three colours are lined up as their colour temperature is corrected, and to correct it you drag the lines above down until they are even. To change the light you create curves in the top left (white) box. 

To then add these effects to every clip you hit command and click (on a mac) and then select copy, then command and click the next clip and select paste attributes.

Soviet Montage

soviet montage was film that heavily relied on editing and which could combine and contrast images to communicate ideas whilst using rhythm and pace of edition, and music, to change the audiences emotions.

Soviet montage began after the revolution when film stock was low, and film makers decided to experiment with found footage. The film makers found that the same shots could make a different story if they were placed differently. This became known as the Kuleshov effect after Lev Kuleshov showed shots of an actor, a bowl of soup, a coffin, and an attractive woman- and the audience said that the actor had different expressions to each thing, despite it being the same facial expression on the actor.

In Russia at this time there was a high demand for propaganda to be shown to undeucated people. Sergei Eisenstein wanted to use emotions and conflict ideas, such as in his film 'Strike' which showed a cow being slaughtered and then workers being killed. Then came the famous step sequence from 'Battleship Potempkin' which lasted 7 minutes rather than the three it would have in real time, therefore lengthening the time that people could feel emotions about it. Eisenstein also used vertical montage which involved how the image worked with the soundtrack.

Dziga Vertov used montage to make film making obvious for example 'man with a movie camera' was about how films were made which needed to show the above. He used imagery rather than explanations in his movies.

Animation 1970's to present

Monty Python's flying circus was cut out animation which began in the 1970's in Britain. It had adult humour and therefore was not aimed at children as such.

The Walt Disney company was present throughout this period- and is still creating films. Aristocats was released in 1970 and had a sketchy look to the frames which sparked complaints from critics.

Wallace and Gromit was a clay modelling animation. A grand day out (see clip above) was released in 1989and the creator Nick Park began creating it in 1982 after he graduated from the National film and television school.

Purpose of research

Purpose of research

Market research is the way that companies gather information about their consumers needs and preferences. It is also a way of finding out who their potential buyers are. Market research can be primary or secondary.

Audience research is used to gather information about the audience's attitudes, knowledge, interests, preferences, or behaviours. (demographics and psychographics)

Production research is used to give information on the product and sell it to the audience

Animation 1930's to 1960's

Animation between the years of 1930 and 1960 was mainly taken over by Disney and his first full length feature film 'Snow White and the Seven Dwarfs'. It took almost two years to figure out the final renderings of the seven dwarfs and four years to complete the film.

Early Animators

Early animators

Georges Melies was a french illusionist and film maker, starting in 1896. He discovered that he could split film to give a perception of vision. He also used to hand paint his film to have colour in his movies
.

Winsor McCay was an American cartoonist (known for the comic Little Nemo) and animator (known for Gertie the Dinosaur). The technical level of McCay's animation was unmatched until Walt Disney's films arrived in the 1930's.

Lotte Reininger was a German film director and a pioneer of 
silhouette animation, best known for the adventures of Prince Achmed (1926).

She anticipated Walt Disney by a decade, due to creating the first 
multi plane camera for special effects.

Walt Disney was an American animator and film producer. His best known early animation is Steamboat Willie, which was among the first animations to include sound - which started happening in 1928. His early animations were drawn on cels and then flipped to be painted.

Camera angles

Low angle wide


                                                
Close up

High angle mid

Close up

Long shot