Cut out animation

This is the cut out animation that I produced with Sinead, Samara, and Beth.

How creative media industries generate income...

How creative media industries generate income...

Disney is an example of a company that makes income in possibly every creative media sector, however when focusing on film, there are many things they use to generate income such as:

• Retail sales
• Downloads
• Advertisers
• Sponsership
• Cinema box-office
• CD and DVD sales
• Merchandise (

Psychographics

Psychographics is the study and classification of people according to their attitudes, aspirations , and other psychological criteria. It is qualitative data. Psychographics are used mostly in market research and can be combined with geographic and demographic characteristics to know more about an audience profile. Values influence the brands that they like and the communication they will respond to.

TV licences

TV Licences

Who pays for a TV licence?

All legal citizens of the United Kingdom have to pay for a TV licence.

What does a colour TV licence cost?

A standard colour TV licence costs £145.50

What does a black and white TV licence cost?

A standard black and white TV licence costs £49.00

Who is entitled to a reduced fee for their TV licence?

People over the age of 75 (free); severely sight impaired people (50% off); residential care homes (refund); care home residents (retired, disabled, or in eligible accommodation); sheltered accommodation (residents pay £7.50); camp sites, hostels, or hotels (£145 for 15 units)

What happens if you don't pay your TV licence?

You can be prosecuted and fined up to £1000

Do you need a TV licence to watch TV online?

Yes, to watch live TV. A TV licence covers TV's, computers, tablets, satellite and cable boxes, games consoles, and DVD, Bluray and DVR recorders

How is the licence fee shared out amongst BBC?

BBC uses the licence fee to pay for its TV (£2276m),radio (£650m), online (£174m), and other costs (£357m)

Demographics

Demographics are pieces of statistical data relating to the population and particular groups within it. The data can be to do with their gender, age, race, level of education, income level, and level of employment. Within media demographics are useful when researching who the audience for a film will be. 

NRS social grades define populations and therefore media companies would look at these to see the audience they were aiming for. 

Job examples

A- Lawyer

B- Police officer

C1-Nurses

C2-Secretaries

D- Customer service

E- Students

Assassin's Creed Syndicate trailer analysis

Mostly male audience-(80/20) 

18-25

B,C1,C2,D

Game of Thrones trailer analysis

Male and female audience (60/40)- not particularly tailored to either gender

17-30

B, C1, C2, D, E

Audio Recording

In film making there are two main microphones that are used:

• Shotgun/ rifle microphone
• Radio/clip on microphone

All audio recording devices have different polar patterns.

Radio microphones are Omni-directional and can cover 360 degrees.

An advantage is that it doesn't matter where you place the microphone- it will pick up sound.

A disadvantage is that it picks up every noise.

Some tips are:

• This microphone works better indoors, for example used in a talk show.
• Clothing makes unwanted noise.

A shotgun microphone has a shotgun pattern, which means that the subject has to be directly in front of the microphone.

The cable and boom pole cannot clatter together as it causes unwanted noise.

It is better to place the microphone facing the subject rather than being pointed up, as it will record everything in the sky.

How to protect your sound

• Wear headphones to find out if the microphone is properly oriented and to notice any background noise being picked up, as well as using a decibel metre.
• 
  
• Tell actors how audio is being recorded and where to project their voice to.
• Get the microphone as close to the subject as possible.
• Dont use audio connectors with mini jacks- use an XLR instead.
• Audio should be peaking at -12 decibels.

Broadcasters' Audience Research Board

BARB is a huge company that delivers the official viewing figures for UK television audiences, and also uses research companies Ipsos MORI, Kantar Media, and RSMB to collect data that represents viewing behaviours of the 26 million TV households in the UK.

Colour Correction

To colour correct a clip, firstly you need to import a clip into Adobe Premier Pro. When you have cut and edited your clip, you click on the tab at the top that says window, then select workspace, and then colour correction.

This is how the screen should look after this:

To colour correct, there are two different ways. However, I find this one to be easier. Click on the effects tab and into the search bar put 'RGB' and the curves will appear.

Drag the curves tab onto the first clip that is on the timeline, then click on the effect controls tab where four boxes should appear.

The lines in the boxes will be straight, however this is an already edited clip.

These three colours are lined up as their colour temperature is corrected, and to correct it you drag the lines above down until they are even. To change the light you create curves in the top left (white) box. 

To then add these effects to every clip you hit command and click (on a mac) and then select copy, then command and click the next clip and select paste attributes.

Soviet Montage

soviet montage was film that heavily relied on editing and which could combine and contrast images to communicate ideas whilst using rhythm and pace of edition, and music, to change the audiences emotions.

Soviet montage began after the revolution when film stock was low, and film makers decided to experiment with found footage. The film makers found that the same shots could make a different story if they were placed differently. This became known as the Kuleshov effect after Lev Kuleshov showed shots of an actor, a bowl of soup, a coffin, and an attractive woman- and the audience said that the actor had different expressions to each thing, despite it being the same facial expression on the actor.

In Russia at this time there was a high demand for propaganda to be shown to undeucated people. Sergei Eisenstein wanted to use emotions and conflict ideas, such as in his film 'Strike' which showed a cow being slaughtered and then workers being killed. Then came the famous step sequence from 'Battleship Potempkin' which lasted 7 minutes rather than the three it would have in real time, therefore lengthening the time that people could feel emotions about it. Eisenstein also used vertical montage which involved how the image worked with the soundtrack.

Dziga Vertov used montage to make film making obvious for example 'man with a movie camera' was about how films were made which needed to show the above. He used imagery rather than explanations in his movies.

Animation 1970's to present

Monty Python's flying circus was cut out animation which began in the 1970's in Britain. It had adult humour and therefore was not aimed at children as such.

The Walt Disney company was present throughout this period- and is still creating films. Aristocats was released in 1970 and had a sketchy look to the frames which sparked complaints from critics.

Wallace and Gromit was a clay modelling animation. A grand day out (see clip above) was released in 1989and the creator Nick Park began creating it in 1982 after he graduated from the National film and television school.